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While the majority of marketers are still focused on crowded social platforms, entirely new marketing ecosystems are emerging. Despite all the discussions about AI in marketing, surprisingly only a third of marketers use generative AI daily—a massive opportunity for early adopters.
Voice commerce is set to explode in 2025. Alexa Shopping, podcast advertising, and audio SEO are evolving into real revenue drivers. The statistics speak for themselves: 55% of households already own a smart speaker, and 40% use them regularly for shopping.
A local hairdresser could offer bookable appointments via Alexa Skills: “Alexa, book me an appointment at Mario’s Hairstudio for Thursday afternoon.”
Newsletters are evolving from static emails into interactive micro-websites. Modern email clients support CSS animations, embedded videos, and even simple interactions directly in the inbox.
Instead of boring text blocks, you can send: interactive product catalogs, embedded surveys, and personalized dashboards.
Identify niche communities before they become mainstream: Discord Servers: Especially relevant for tech, gaming, creative industries. Clubhouse and Audio Rooms: Perfect for thought leadership. Specialized Slack Groups: Direct access to decision-makers.
Develop useful browser extensions or small tools that offer real value while subtly promoting your brand. An SEO consulting firm could create a free extension that displays Page Speed and Core Web Vitals in real-time.
Success lies not in focusing on a single channel, but in intelligently networking different touchpoints. Develop a “channel-hopping” system: leads acquired through voice commerce become newsletter subscribers, who in turn become community members.
The biggest opportunity in 2025 is to be present where attention is still authentic and not oversaturated with ads.
